Nestlé Nigeria has unveiled a series of activities and rewards to mark the 60th anniversary of its MAGGI seasoning brand in Nigeria.
The package includes ₦60 million in cash rewards, 12 brand-new SUVs, and other household prizes for consumers.
Wassim Elhusseini, Managing Director of Nestlé Nigeria, announced this at a media briefing heralding the anniversary on Monday in Lagos.
He described the milestone as a celebration of six decades of consumer trust, loyalty, and shared memories with Nigerian households.
“A Relationship, Not Just Years”
Elhusseini said MAGGI had become an integral part of Nigerian kitchens.
He said the brand features in everyday family meals and in special dishes prepared during celebrations.
“What makes this moment truly special is not simply the number of years, but the relationship it has built over those years,” he said.
He said the brand had continued to evolve through product innovation and investment in local manufacturing to meet consumers’ changing needs.
Elhusseini identified the establishment of Nestlé’s agro-allied facility in Agbara in 1995 and its Flowergate factory in 2011 as significant investments.
He said the investments had strengthened local manufacturing, developed technical expertise, created employment opportunities, and supported livelihoods.
The Managing Director acknowledged the contributions of farmers, factory workers, suppliers, transporters, distributors, and retailers to the brand’s growth.
“Their collective efforts have helped build an economic ecosystem supporting businesses and sustaining livelihoods across the agricultural value-chain,” he said.
How Consumers Can Win
Funmi Osineye, Category Manager for MAGGI, said the anniversary was an opportunity to appreciate the people behind the brand’s six-decade journey.
She said the brand had planned several activities, including an all-expense-paid trip to Cairo, Egypt, for 15 top distributors in recognition of their loyalty.
She said the MAGGI at 60 Text and Win promotion, which commenced on November 1, would run until December 31.
“We are giving away 12 brand-new SUVs and making 60 Nigerians millionaires, with each winner receiving ₦1 million,” she said.
She added that other prizes included additional cash rewards, deep freezers, cookers, ovens, microwaves, fans, and airtime.
Osineye explained that consumers could participate by purchasing MAGGI Star or MAGGI Chicken.
They then check the packs for unique codes and dial the designated promotional code via 80113# or scan the code.
She also announced a special documentary showcasing the brand’s 60-year journey through the experiences of farmers, distributors, consumers, and other stakeholders.
The Manager expressed appreciation to consumers and business partners for their continued trust.
She assured them of the brand’s commitment to quality, innovation, and nourishing Nigerian families.
