Heirs Insurance Group has unveiled Prince AI, Nigeria’s first multi-language generative AI assistant for insurance services.
The company also secured two spots on the 2026 Financial Times list of Africa’s fastest-growing companies.
The dual achievement comes as the insurer approaches its fifth anniversary and expands its digital operations across Nigeria.
Prince AI works across WhatsApp, the SimpleLife mobile app, and the company’s website.
The assistant communicates in English, Yoruba, Igbo, Hausa, French, German, Spanish, Portuguese, Chinese, and other languages.
Furthermore, the platform helps users buy policies, renew plans, process claims, and access insurance guidance instantly.
The launch reflects growing competition among Nigerian financial firms to deploy artificial intelligence tools for customer service and financial inclusion.
Prince AI Expands Digital Insurance Access
Peace Okhianmhense-Philips, Chief Digital Officer of Heirs Insurance Group, said the platform represents a major stage in the company’s digital transition.
“Prince AI represents the next phase of our digital evolution.”
“By embedding generative AI into our customer experience, we are improving speed, efficiency, and humanising insurance.”
“This innovation allows us to connect more meaningfully with our customers and deliver support that is instant, intelligent, and accessible.”
The company said Prince AI uses adaptive intelligence that improves responses through continuous interaction with users.
Meanwhile, human representatives will still handle personalised customer support when necessary.
Insurance penetration in Nigeria remains among the lowest globally, despite recent digital banking growth.
Consequently, insurers have increasingly invested in mobile technology and simplified products to attract younger customers.
Financial Times Ranking Boosts Group Profile
Alongside the AI launch, Heirs Insurance celebrated international recognition from the Financial Times.
Both Heirs Life Assurance and Heirs General Insurance appeared in the newspaper’s 2026 ranking of Africa’s fastest-growing companies.
Heirs Life Assurance ranked seventh, while Heirs General Insurance placed 41st among 130 companies listed across Africa.
Niyi Onifade, Sector Head of Heirs Insurance Group, described the ranking as validation of the company’s long-term business direction.
“We are immensely proud that both our companies have been recognised among Africa’s fastest-growing.”
“This validates our long-term vision to redefine insurance in Africa and reflects our commitment to sustainable, technology-driven growth.”
“Through innovations like Prince AI, we are removing barriers to insurance access and building financial resilience across the continent.”
Heirs Holdings owns the insurance group through Heirs General Insurance, Heirs Life Assurance, and Heirs Insurance Brokers.
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