Meta has launched paid subscription plans for its flagship apps, marking a major push beyond its heavy reliance on advertising revenue.
The company announced the move on Wednesday, rolling out Facebook Plus, Instagram Plus and WhatsApp Plus to users globally.
Meta’s head of product, Naomi Gleit, shared the news in a video posted to Instagram.
She said more plans are in the works for businesses, creators and artificial intelligence products.
The move comes as Meta faces investor scrutiny over large spending on AI.
The company has projected capital expenditure between $125 billion and $145 billion this year, mainly for AI data centres.
Meta’s stock rose nearly three per cent on the news.
New Paid Plans And Features
Reports say Instagram Plus and Facebook Plus will be priced at $3.99 per month, while WhatsApp Plus will cost $2.99 per month.
Instagram Plus and Facebook Plus will unlock extra features such as better analytics, story rewatch statistics, wider audience reach and profile customization options.
WhatsApp Plus focuses on personalization, including premium stickers, custom ringtones and app themes.
Gleit said the company intends to eventually consolidate its various offerings under a single brand called Meta One.
In 2023, Meta launched ad-free, paid versions of Facebook and Instagram in Europe to comply with EU data privacy rules.
That gave users a choice between a free, ad-supported experience and a paid, ad-free one.
The new global rollout builds on that model, now extending paid features across Meta’s core apps.
For users, the new plans mean more control over how they see and use the apps.
For creators and businesses, the added analytics and reach could support better content strategy and growth.
Meta’s decision shows it is now trying to earn revenue directly from users, not only from advertisers.
This shift could change how people interact with their favourite apps and how creators build their audiences online.
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