The 21st Akwaaba African Travel Market opened in Lagos on Sunday, attracting airlines, travel boards, tour operators and hospitality giants.
Over 3,000 participants are expected at the three-day expo, according to organisers.
The gathering, which runs from September 14 to 18, features exhibitions, culinary contests, content creator panels, and awards.
Sponsors include Wakanow, Air Peace, Interswitch, Lagos State and the Gambia.
One major attraction was the culinary challenge called the “Jollof Rice War.” Ten chefs served unique varieties of the West African delicacy, ranging from seafood jollof to coconut-infused and ofada blends.
Convener Ikechi Uko told participants: “Akwaaba, recognised as West Africa’s only international travel and exhibition, continues to play a pivotal role in promoting intra-African travel, trade and cultural exchange.”
Tourism, Records and Awards
Uko added that this edition is hosting the largest collection of airlines ever at an African travel expo. He called it a hub for aviation connectivity and fresh partnerships across the continent.
Dr Abisoye Fagade, Director-General of NIHOTOUR, congratulated Hilda Baci on her Guinness World Record feat with the largest pot of jollof rice. He also unveiled plans for a December attempt at the world’s longest dining table.
Content creators were also recognised. Jibola Abati, founder of Taste of African Vibes, said: “They have been using their resources to promote Nigeria. Material support and partnerships will encourage them to do more.”
The awards section honoured Ekiti Governor Abiodun Oyebanji as “Tourism Governor of the Year.” Ekiti also won recognition as the “Most Active Tourism State.”
Would you attend the expo to sample flavours, meet creatives, and network with airlines? What dish would you vote as the winner in the Jollof Wars?
For more context on Africa’s tourism industry, see BBC’s Africa tourism trends and UNWTO reports.
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