The Lagos State Government has announced it garnered $71.6 million (or N28 billion) in revenue during the December 2024 festive season.
This impressive figure reinforces Lagos’ status as Africa’s leading hub for tourism and entertainment.
Hotels contributed the largest revenue share, $44 million, while short-let apartments generated $13 million.
The remaining amount came from other tourism and entertainment sectors.
These figures were disclosed during the review of the “Lagos State Detty December 2024/2025 Report,” chaired by Mr Idris Aregbe, Special Adviser to Governor Babajide Sanwo-Olu on Tourism, Arts, and Culture.
Boost to Tourism and Entertainment
The “Detty December” season featured an array of events that drew large audiences, including locals, international tourists, and, in particular, Nigerian diasporans who returned in droves to family and friends.
Notable events, such as the Greater Lagos Fiesta, Mrs Universe Africa, Rhythm Unplugged, African Fashion Week, and the Spotify Wrapped Concert, contributed to the festive buzz and attracted attendees.
Tourism during the season brought economic benefits and served as a platform to celebrate Nigerian arts, culture, and music on a global stage.
Mr Aregbe claimed the season’s success testified to the Lagos State Government’s visionary leadership, saying their commitment to nurturing growth in the tourism and entertainment sectors was undeniable.
The insights gained from Detty December will inform the 2025 “Lagos Tourism is Rising” campaign.
This campaign will build on the state’s cultural and economic strengths, expand tourism offerings, create more opportunities for residents, and solidify Lagos’ status as a global tourism and economic excellence hub.
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