Peak Milk, one of Nigeria’s leading dairy brands, has launched its 2025 Christmas campaign themed “Enjoy Christmas at Its Peak,” an initiative designed to awaken joy, celebrate togetherness, and inspire meaningful family moments throughout the festive season.
The campaign, which promises an unforgettable December for Nigerians, combines digital excitement with on-ground activations across major cities, reinforcing Peak Milk’s role as a household staple during the holidays.
Speaking on the initiative, Boluwatife Ayano, Brand Manager, Peak Milk, said: “Christmas is that time of year when Nigerians slow down, reflect and draw closer to what truly matters—family, nourishment and gratitude. With this campaign, we want every home to feel seen, supported, and celebrated. A simple Peak breakfast can set the tone for a day filled with joy, energy and unforgettable memories.”
The campaign will feature vibrant consumer-focused activities across digital platforms and physical touchpoints.
Among the highlights is the relaunch of the popular #Peak12DaysOfChristmas, which will deliver daily surprises, uplifting content, and exciting giveaways.
Nigerians will also be invited to share their most cherished “Peak Christmas Morning” moments for a chance to be featured nationwide.
Nationwide Activations
Beyond digital engagement, Peak Milk is bringing the celebration directly to consumers through extensive activations across Lagos, including Oshodi Bus Park, Babatunde Fashola Train Station in Agege, Jibowu Bus Park, Evans Adelaja off Gbagada Road, Bariga Community, and Ikeja City Mall in Alausa.
The campaign will also extend to other cities: Waterlines in Port Harcourt, Upper Iweka in Onitsha, Gariki Park in Abuja, Holy Ghost in Enugu, and Shoprite Ring Road in Ibadan.
These locations will host engaging experiences ranging from product sampling and games to music and community-centered activities.
Moronke Adisa-Abayomi, Senior Brand Manager, Peak Milk, emphasized the deeper meaning behind the campaign.
“For us at Peak, Christmas is not just a holiday. It is a season of unity, generosity, and shared nourishment. By showing up in parks, train stations, malls and communities, we are meeting Nigerians right where they are. Our message is simple: whatever your journey has been this year, you deserve to enjoy Christmas at its peak.”
With its blend of digital engagement and community activations, Peak Milk’s 2025 Christmas campaign of meeting consumers in their everyday spaces, the company claims it wants to make this Christmas not only memorable but also inclusive, ensuring that Nigerians everywhere can truly enjoy the season “at its peak.”
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