Meta has unveiled its most advanced smart glasses yet, even as its big bet on the metaverse continues to drain billions.
The new Ray-Ban Display glasses come with built-in screens that let wearers check messages, photos and apps without holding a phone. They work with neural bands—bracelets fitted with sensors—that allow control through subtle finger movements. The glasses are priced at $799.
“Our aim is to create stylish glasses that provide personal superintelligence and a sense of presence using realistic holograms,” said Meta chief executive Mark Zuckerberg at the launch. “These ideas together are what we call the metaverse.”
He predicted that AI-powered eyewear will become the “next major computing platform” and may eventually replace smartphones.
Billions Lost but Meta Holds Its Course
Meta began its metaverse journey in 2021 when it rebranded from Facebook. Since then, it has poured resources into its Reality Labs unit, which posted a loss of $4.5 billion in the last quarter while generating only $370 million in revenue.
BREAKING 🚨 Meta announces new lineup of next-generation AI-powered smart glasses and updates to its metaverse platform
— Prashant (@Prashant_1722) September 18, 2025
– Meta Ray-Ban Display + Meta Neural Band priced at $799 USD (available Sept 30).
– New Ray-Ban Meta Glasses with double the battery life, 3K video recording,… https://t.co/98PJ8Mw6nm pic.twitter.com/hMNqFWetTr
Analysts say Meta is chasing a long-term goal. “There is no realistic chance of smart glasses sales making this division profitable in the short term,” said Leo Gebbie of CCS Insight.
“This is about breaking free from Apple and Google’s dominance in smartphones and carving out space in wearables.”
Expanding Ray-Ban and Oakley Ranges
Meta’s earlier collaboration with Ray-Ban proved popular, with models that featured cameras, music playback and AI assistants.
Now, the new Ray-Ban Meta line starts at $379 and remains the world’s best-selling AI eyewear. It offers real-time translation, hands-free recording and digital assistant access.
Oakley Meta Vanguard, priced at $499, targets sports lovers. It comes with an action camera, links to fitness apps, and immersive audio designed for workouts.
According to Grand View Research, the global smart glasses market, worth nearly $2 billion last year, could grow to $8.26 billion annually by 2030.
Meta insists it is only getting started. “AI glasses connect us to real-world superpowers while keeping us present in the moment,” the company said.
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