Videogame company Roblox have announced the launch of a new intellectual property (IP) licensing platform, which will allow creators to incorporate iconic characters and franchises into their games.
The announcement was made on July 15, 2025, and includes partnerships with media giants Netflix, Lionsgate, Sega, and Kodansha.
At launch, the platform will feature IPs from hit series such as Stranger Things and Squid Game (Netflix), as well as film franchises like Twilight, Saw, Divergent, and Now You See Me (Lionsgate).
“We have a goal to have 10% of all gaming content revenue flowing through the Roblox ecosystem,” said Manuel Bronstein, Roblox’s Chief Product Officer. “This will require having a wide range of experiences and giving creators the opportunity to partner with rights holders of the most recognizable IP.”
The platform comprises a License Manager and Licenses Catalog, which will streamline the licensing process for developers. According to the company, what traditionally took months can now be done “in days or hours.”
Lionsgate’s Executive Vice President, Jenefer Brown, stated: “Roblox offers a unique and dynamic platform for our fans to connect with beloved franchises in interactive and personal ways… we can’t wait to see the innovative experiences they bring to life.”
Roblox says the platform will empower its creator community while opening new monetization paths for rights holders, positioning the company as a growing hub for licensed entertainment experiences in gaming.
Rate, Like 👍, Comment💬, share this article, Follow us on our social media handles, and Submit your own story to get featured and earn rewards!
WhatsApp Channel
Telegram Channel
