MultiChoice Nigeria has reduced the price of its DStv decoder by 50%, bringing it down from ₦20,000 to ₦10,000.
The company said the move was part of efforts to boost customer satisfaction and win back subscribers.
Chief Executive Officer, John Ugbe, said the new offer reflects the company’s appreciation for customer loyalty.
“We want to ensure our customers feel appreciated and have access to the best entertainment every day,” he said.
Ugbe added that the company’s new campaign, called “We Got You,” is about offering more than just sports.
“DStv offers something for everyone, not just football fans,” he explained.
He noted that the company is shifting focus to deliver daily value through a wider mix of programming.
“By repositioning itself as a platform for daily value, DStv aims to encourage content discovery across a wider array of genres, including movies, drama, kids’ programming, and news,” the statement added.
Subscribers can now expect more content across different channels and genres. The company believes this will give viewers more reasons to tune in daily.
Free Package Upgrade for Loyal Subscribers
As part of the offer, customers who pay for their current DStv package in full between June 16 and July 31, 2025, will receive a free upgrade to the next package tier.
The company said this decision was made after reviewing the tough economic conditions affecting many Nigerians.
“The price slash and the free upgrade initiative is a response to the noticeable economic impact on the everyday lives of Nigerians,” it stated.
Between March 2023 and March 2025, MultiChoice reportedly lost 1.4 million subscribers.
That drop followed three rounds of subscription price increases within a single year. The first came in April 2023, the second in November 2023, and the third was announced in April 2024, taking effect from May 1.
The company hopes that the decoder price slash and promotional package upgrade will draw back customers who may have left due to rising costs.
Ugbe noted that the campaign isn’t just about lowering prices. It’s also a strategy to show the daily value DStv can deliver.
“This means more channels, more shows, and more reasons to tune in every day,” he said.
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