Elon Musk believes that traditional search engines like Google, Bing, and Yahoo may soon become irrelevant. He says artificial intelligence will take over how people find information online.
On Sunday morning, 25 May 2025, Musk made a brief post on X. He wrote: “AI will obviate search @grok.”
Musk was referring to Grok, the AI chatbot developed by his company xAI. Grok is integrated into the X platform and offers real-time responses, including live data access.
Grok has been marketed as a direct competitor to tools like ChatGPT, Google Gemini, and Claude. Musk believes people will turn to tools like Grok instead of traditional search engines.
Google’s Global Search Share Falls Below 90%
Musk made his comment while reposting a message by tech entrepreneur Mario Nawfal. The post noted that Google’s worldwide search market share dropped to 89.71% in March.
That is Google’s lowest point in nearly a decade. According to Nawfal’s post: “After a decade of ruling the web, Google’s grip is cracking.”
He added: “Turns out people are done scrolling through SEO sludge and ads pretending to be answers. AI search is eating Google’s lunch.”
People now want faster, more direct answers. Many users are tired of clicking through long articles and ads. Nawfal said: “Why dig through link farms when you can just Grok it and get straight to the point?”
He also mentioned the common trend of typing “Reddit” after search queries. This is a tactic many people use to get more human-like answers instead of sponsored content. Nawfal claims this practice may soon fade.
“The age of typing ‘Reddit’ after every query is ending – and Google knows it.”
AI Tools Like Grok Could Replace Traditional Web Search
AI tools such as Grok, ChatGPT or Meta AI are changing how people find information. These platforms don’t rely on blue links or ads. Instead, they give quick, clear answers.
Musk’s xAI continues to develop Grok, offering it as a faster, smarter alternative to conventional web search.
Google is also working on its AI tools like Gemini to stay ahead. However, growing dissatisfaction with search quality may fuel AI adoption.
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